The role of the means of communication and the media in our lives,
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| The role of the means of communication and the media in our lives, |
The importance of the means of communication and the media,
Inform the audience
* The media and communication can be used to inform the largest group of people about the product or service to be provided to them, so that people understand what the product is and how it can be used, or what the service is and how it can improve their lives for the better before the purchase is made, thus convincing people By buying something through an advertisement, an example is telling the audience in a newspaper, or by means of a TV advertisement explaining the menu options in a restaurant,
This enhances the overall consumer product, which leads to an increase in product sales.
Entertainment and entertainment:
Sometimes the means of advertising and communication are the best way for a large number of audiences to share a humor or an interesting story, through advertisements. Radio stations are also an example of the media and communication that are often present to entertain listeners, * The media also aims to spread different cultures; By displaying some different cultural practices, which leads to breaking the barriers of difference between peoples and the ability to understand each other.
* Raise awareness:
A form of media that often attempts to achieve the goal of spreading awareness; They are books, or poetry, for example documentaries, where a company can develop a documentary film not only to inform, persuade, or entertainment, but also to inform the audience about the current situation and spread awareness,* In addition, creating public awareness about important issues of the day depends on the media and communication. Such as spreading awareness about the spread of some diseases, such as the human immunodeficiency virus called AIDS, the vaccination process, issues of corruption, the spread of pollution, the population explosion, and other issues that need great awareness by people.
Coordination between higher departments and branches:
- Achieving coordination between departments and branches of an organization is an important goal of the media and communication, as there are organizational activities that work successfully for large institutions with a number of various departments and branches. So that the means of communication and the media are used to publish circulars, various information, reports, messages and others.
* Facing disasters and emergencies:
The media and communication are used to cope with emergencies, as natural disasters, aggression, war, chaos, and others may cause great suffering to people, so the media and communication are used to persuade people to provide assistance to people in distress, for example the media and communication in Bangladesh is a big factor in encouraging people to come to help the victims who have been struck in the coastal region of the country.
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